Privacy Policy
1. Introduction
Welcome to Delaware Concrete Coatings ("we," "us," or "our"), a division of JGM Custom Painting, Inc. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share, and protect information about visitors to our website at www.delawareconcretecoatings.com, and customers who contact us, request estimates, or use our services (collectively, the "Services").
By using our website or Services, you agree to the practices described in this Privacy Policy.
2. Information We Collect
A. Information You Provide Directly
When you fill out our estimate request form, contact form, or communicate with us, we may collect:
- Full name and address
- Email address
- Phone number (including mobile number)
- Project details and property information
- Any other information you choose to include in your message
B. Information Collected Automatically
When you visit our website, we and our third-party partners automatically collect certain information about your device and browsing activity, including:
- IP address and general location
- Browser type and version
- Device type and operating system
- Pages viewed, links clicked, and time spent on pages
- Referring website or source (how you found us)
- Cookies and similar tracking technologies
C. Information from Third-Party Advertising & Analytics Platforms
We use the following third-party tools that collect data about your website activity and interactions with our ads:
Google Analytics & Google Ads
We use Google Analytics to understand how visitors use our website (pages visited, session duration, traffic sources) and Google Ads to measure the effectiveness of our advertising campaigns. Google may use cookies, pixel tags, and similar technologies to collect data such as your IP address, browser information, and browsing behavior. This data may be used to show you our ads on Google Search, YouTube, and other Google partner sites.
To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on at: tools.google.com/dlpage/gaoptout
To opt out of Google personalized ads, visit: adssettings.google.com
Google's Privacy Policy is available at: policies.google.com/privacy
Meta (Facebook & Instagram) Ads
We use the Meta Pixel (formerly Facebook Pixel) on our website to measure the performance of our advertising on Facebook and Instagram. The Meta Pixel may collect data including your IP address, browser information, and actions you take on our website (such as submitting an estimate request). This information may be used to show you our ads on Facebook and Instagram, and to build custom and lookalike audiences for our advertising.
To opt out of Meta personalized advertising, visit your Ad Preferences at: www.facebook.com/adpreferences
Meta's Privacy Policy is available at: www.facebook.com/privacy/policy
Google Tag Manager
We use Google Tag Manager to manage and deploy marketing and analytics tags on our website. Google Tag Manager itself does not collect personal data but facilitates the use of the other tools described above.
3. How We Use Your Information
We use the information we collect to:
- Respond to your estimate requests, inquiries, and service appointments
- Schedule and coordinate concrete coating projects at your property
- Send you appointment confirmations, reminders, job updates, and invoices
- Communicate with you via phone, email, or text message (SMS) regarding your project
- Improve our website content, user experience, and service offerings
- Measure and optimize the performance of our Google and Meta advertising campaigns
- Analyze website traffic and usage trends through Google Analytics
- Comply with applicable laws and legal obligations
4. SMS Text Messaging
By providing your mobile phone number to Delaware Concrete Coatings, you consent to receive text messages (SMS/MMS) from us related to your service requests, appointments, and project communications. Message frequency varies. Message and data rates may apply.
We do not use your phone number for unsolicited marketing texts. SMS opt-in data and consent will not be shared with any third parties for their marketing purposes, excluding our SMS service provider (Jobber) which facilitates message delivery on our behalf.
To opt out: Reply STOP to any text message at any time. Reply HELP for assistance, or contact us at 302-864-4014.
5. How We Share Your Information
We do not sell or rent your personal information to third parties. We may share your information in the following limited circumstances:
- Service Providers & Business Tools: We use third-party platforms to run our business, including Jobber (CRM, scheduling, and SMS communications), Google (Analytics and Ads), and Meta (Facebook/Instagram advertising). These providers may receive data as described in Section 2C above and are bound by their own privacy policies.
- Legal Requirements: We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, property, or the safety of our customers or the public.
- Business Transfers: If Delaware Concrete Coatings or JGM Custom Painting is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Cookies & Tracking Technologies
Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help us recognize returning visitors and understand how our site is used. We use:
- Functional cookies: Essential for the website to work properly.
- Analytics cookies: Used by Google Analytics to track website usage and performance.
- Advertising cookies: Used by Google Ads and Meta Pixel to measure ad performance and enable retargeting.
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling certain cookies may affect website functionality. You may also use tools like the Google Analytics Opt-out Add-on or Meta Ad Preferences to limit tracking.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including providing our services, maintaining business records, and complying with legal obligations. When information is no longer needed, we take reasonable steps to delete or anonymize it.
8. Security of Your Information
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee the absolute security of your information and encourage you to use caution when sharing personal details online.
9. Children's Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will promptly delete it.
10. Third-Party Links
Our website may contain links to third-party websites (such as Google, Facebook, Instagram, or the BBB). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party website you visit.
11. Your Privacy Choices
You have the following rights and choices regarding your information:
- Opt out of SMS: Reply STOP to any text message from us.
- Opt out of Google Analytics: Install the opt-out add-on at tools.google.com/dlpage/gaoptout
- Opt out of Google Ads personalization: Visit adssettings.google.com
- Opt out of Meta advertising: Manage preferences at www.facebook.com/adpreferences
- Request access or deletion: Contact us at the information below to request access to, correction of, or deletion of your personal information.
- Browser cookie controls: Adjust your browser settings to refuse or delete cookies at any time.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:
Delaware Concrete Coatings / JGM Custom Painting, Inc.
32245 Nassau Rd., Lewes, DE 19958
Phone: 302-864-4014
Email: [email protected]
Website: www.delawareconcretecoatings.com/privacy-policy/
